The Background

JD Gyms is a national fitness empire. We helped them achieve their 100th UK location in late 2025, and in 2026 we are scheduled to help them open another 12 gyms to their portfolio. Our ongoing partnership covers everything from new gym opening content and national campaigns to internal corporate communications and member retention strategies.

The Problem

The core problem was straightforward but commercially significant: how do you consistently grow a member base without relying on price-reduction offers, while simultaneously encouraging members to return and stay engaged across an expanding national network? The answer wasn't more generic gym content. It was strategically crafted video and photography campaigns that directly addressed the fears, concerns, and misconceptions that stop people from joining.

What We Did

We created a digital brand consistency across all touchpoints and ran targeted campaigns that tackled real barriers to membership. The outcome has been year-on-year member growth, consistently smashed monthly acquisition targets, and a measurable increase in member retention each quarter. Our content has supported JD Gyms through their transition to 24-hour opening and their continued national expansion.

This partnership demonstrates our ability to work at scale with major national brands while maintaining the strategic thinking and creative quality that makes the content actually perform.