Opus Construction - Youth Recruitment Campaign
Opus Construction needed to attract young people into the construction industry. We created a series of videos showcasing the work and opportunities available, then deployed them at a local music festival near their business --- a location that drew exactly the demographic they needed. The videos were designed to capture attention without sound and featured QR codes for instant registration of interest.
The Problem & What We Did
Opus Construction needed to attract young people into the construction industry. We created a series of videos showcasing the work and opportunities available, then deployed them at a local music festival near their business --- a location that drew exactly the demographic they needed. The videos were designed to capture attention without sound and featured QR codes for instant registration of interest.
The Outcome
The videos present construction roles and opportunities to young people, with a route to find out more and register interest through the website.
Services Delivered
| What we delivered | Service area |
|---|---|
| Video Production | Video & Film |
| QR Code Campaign Strategy | Strategy & Marketing |
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