Bespoke Fireplaces (The Costello Group) - The Black Friday Rescue
The Costello Group is an award-winning UK manufacturer of luxury electric fireplaces, recognised by the British Institute of Interior Design and trusted by over 500 verified customers on Trustpilot. They had their website redesigned by a larger, supposedly more experienced agency --- but the SEO migration was handled so poorly that their organic traffic collapsed. This happened one month before Black Friday.
The Problem
The Costello Group is an award-winning UK manufacturer of luxury electric fireplaces, recognised by the British Institute of Interior Design and trusted by over 500 verified customers on Trustpilot. They had their website redesigned by a larger, supposedly more experienced agency --- but the SEO migration was handled so poorly that their organic traffic collapsed. This happened one month before Black Friday.
What We Did
We completed a technical SEO migration and then designed and developed a custom e-commerce website. The work included product photography, visual assets and page layouts that help customers explore the fireplace range.
The Outcome
The finished work brought the e-commerce website, B2B and consumer brochures, product photography and ongoing social content into a consistent presentation of the brand.
This case shows our work across website migration, technical SEO and e-commerce development. The linked project describes the scope and implementation.
Services Delivered
| What we delivered | Service area |
|---|---|
| SEO Migration Rescue | Strategy & Marketing |
| Custom E-Commerce Website Design & Development | Web Development |
| Visual Content Production | Creative Services |
| B2B & Consumer Brochure Design | Design & Branding |
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