Abjak - Competing with the Delivery Giants
Abjak is an Indian food company that was losing margin to Uber Eats and Just Eat commissions. We photographed and filmed their recipes and finished dishes, then built a social media strategy designed to cultivate a loyal, direct customer base in Liverpool --- people who would order directly rather than through third-party platforms.
The Problem & What We Did
Abjak is an Indian food company that was losing margin to Uber Eats and Just Eat commissions. We photographed and filmed their recipes and finished dishes, then built a social media strategy designed to cultivate a loyal, direct customer base in Liverpool --- people who would order directly rather than through third-party platforms.
The Outcome
The campaign gave Abjak product photography, recipe films and social content for promoting direct orders.
Services Delivered
| What we delivered | Service area |
|---|---|
| Food Photography | Photography |
| Video Production | Video & Film |
| Social Media Strategy | Strategy & Marketing |
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