Abjak - Competing with the Delivery Giants
Abjak is an Indian food company that was losing margin to Uber Eats and Just Eat commissions. We photographed and filmed their recipes and finished dishes, then built a social media strategy designed to cultivate a loyal, direct customer base in Liverpool --- people who would order directly rather than through third-party platforms.
Abjak - Competing with the Delivery Giants
Abjak is an Indian food company that was losing margin to Uber Eats and Just Eat commissions. We photographed and filmed their recipes and finished dishes, then built a social media strategy designed to cultivate a loyal, direct customer base in Liverpool --- people who would order directly rather than through third-party platforms.
The Problem & What We Did
Abjak is an Indian food company that was losing margin to Uber Eats and Just Eat commissions. We photographed and filmed their recipes and finished dishes, then built a social media strategy designed to cultivate a loyal, direct customer base in Liverpool --- people who would order directly rather than through third-party platforms.
The Outcome
The outcome was more direct sales, creating a significantly more profitable customer base that didn't rely on platform commissions.
Services Delivered
| What we delivered | Service area |
|---|---|
| Food Photography | Photography |
| Video Production | Video & Film |
| Social Media Strategy | Strategy & Marketing |
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