Uniqlo - Liverpool ONE Store Launch
When global fashion retailer Uniqlo opened their massive new store in Liverpool ONE in April 2025, they needed content that would capture the energy and cultural relevance of the launch. We collaborated with Liverpool poet Joseph Roberts to create an authentic, culturally resonant transition-style video designed specifically for social media engagement.
Uniqlo - Liverpool ONE Store Launch
When global fashion retailer Uniqlo opened their massive new store in Liverpool ONE in April 2025, they needed content that would capture the energy and cultural relevance of the launch. We collaborated with Liverpool poet Joseph Roberts to create an authentic, culturally resonant transition-style video designed specifically for social media engagement.
What We Did
When global fashion retailer Uniqlo opened their massive new store in Liverpool ONE in April 2025, they needed content that would capture the energy and cultural relevance of the launch. We collaborated with Liverpool poet Joseph Roberts to create an authentic, culturally resonant transition-style video designed specifically for social media engagement.
The Outcome
The result was over 350,000 views on Instagram and a store launch where hundreds of shoppers queued from 6:00 AM. The content captured the intersection of fashion, culture, and Liverpool identity in a way that felt genuine rather than corporate.
Services Delivered
| What we delivered | Service area |
|---|---|
| Creative Strategy | Strategy & Marketing |
| Video Production | Video & Film |
| Influencer Collaboration | Creative Services |
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