Video ProjectJune 27, 2025
Green Gold E-Learning Platform
We designed and developed a custom web application which provides users an intuitive e learning platform.
videowebsiteappdesign+1 more
Animated Explainer Video Production
Clarity that sells. Animation that makes your brand impossible to ignore
Animated Explainers Built for Instant Understanding
Most businesses struggle to explain what they do in a way that people instantly get. Your product is smart. Your service is powerful. But if customers can’t understand it fast, they’ll scroll past your offer and straight to a competitor.
That’s where we come in.
We create animated explainer videos that turn complex ideas into clear, compelling stories, the kind that drive acquisition, conversions, and brand belief.
Alongside animated explainer videos, we also provide a full range of videography services to support broader marketing and content goals.
Why Animated Explainers Work
Animated explainers cut through the noise because they do what your audience cares about most: make things instantly clear.
No jargon. No confusion. No “let me explain this again” moments. They work because they help you:
- Turn attention into action: show the value in the first 3–5 seconds
- Supercharge your sales team: give them a pitch that lands every single time
- Build trust fast: confident, clear communication beats a paragraph of copy
- Win visibility in busy feeds: motion grabs the eye before anything else
- Make onboarding effortless: fewer questions, faster understanding
- Outshine the competition: while everyone else blends in, you stand out
When your product or process is complex, animation becomes a cheat code.
It simplifies, clarifies and sticks. And it does it in a way that’s engaging, consistent, and built for how people actually consume content today.
Our Animated Explainer Video Approach
We act as an extension of your team, not a vendor you need to micromanage. Here’s how we build explainer videos that actually move the needle:
Strategy & Message Shaping
We start by understanding the real problem your video needs to solve. Whether that’s customer acquisition, clearer communication, or a smoother onboarding journey, we shape a message that cuts through the noise and points directly at the outcome you want.
Scriptwriting That Sells
Every word earns its place. We write scripts that are tight, human, and persuasive, turning complex ideas into stories people grasp in seconds and remember long after.
Storyboard & Style Development
This is where your message starts to take visual form. We build a storyboard and design language that fits your brand and your audience, using motion graphics, 2D character work, 3D product visuals, or a blend that gives your story its strongest voice.
Animation & Production
Your explainer comes to life with movement that feels intentional and cinematic. We focus on pace, clarity, and design precision, producing animation that performs everywhere from your website to your ad campaigns.
Delivery for Every Channel
Your video is crafted to work wherever your audience shows up. We supply versions for web, social, email, sales decks, events, and anything else you need, each tailored for maximum impact.
Performance-Driven Optimisation
We stay involved after launch. By reviewing how your video performs across platforms, we refine cuts, messaging, and formats so it continues to deliver results long after the first upload.
What Do We Do?
We handle the full animated explainer production process from idea to final delivery, giving your team a powerful tool that simplifies your message, strengthens your brand and drives real commercial impact.
Strategy & Message Shaping
We take time to understand the problem your explainer needs to solve, the audience you’re speaking to and the action you want them to take. This gives us a sharp foundation for a story that’s simple, clear and built for results.
Scriptwriting
We write scripts that get to the point fast. Tight, memorable and human. Whether you’re explaining a technical product or a multi-step service, the message becomes effortless to understand.
Storyboarding & Visual Direction
We map out the full narrative frame by frame, exploring style, pacing and key visual moments. This ensures the animation is aligned with your brand, your tone and the emotion you want to create.
Animation & Production
Your visuals come to life through thoughtful movement, clean design and strong storytelling. We focus on clarity, pacing and character, developing an animation that performs across websites, ads, sales decks and social platforms.
Sound Design & Voiceover
We elevate the animation with the right voice, the right tone and sound that supports the story. Every audio choice is crafted to enhance clarity and pull viewers in.
Delivery & Asset Creation
You receive a full suite of versions tailored for all platforms and use cases. Website hero videos, social cuts, email-friendly formats, sales assets and variations for campaigns. Everything is ready to deploy from day one.
Why Brands Choose NPK Media
Animated explainers only work when the message is sharp, the visuals are flawless and the strategy behind them is solid. You need a partner who understands your product, your audience and the commercial outcome you’re chasing.
What clients value:
- A team that can simplify complex products and services without losing meaning
- Explainers built to drive conversions, improve sales efficiency and strengthen brand clarity
- A Liverpool-based creative partner delivering work with global production standards
- Clear communication from the first workshop to the final export
- Polished, modern animation that reflects the quality of your brand
- Asset-ready delivery for websites, sales teams, paid campaigns and social video platforms
Our work is built to create clarity, confidence and momentum. The kind of storytelling that lands with impact and stays in your audience’s mind long after it plays
Featured Clients
Recent Animated Explainer Projects
See how brands have used animated explainers to sharpen their message, simplify complex ideas and build assets that continue working across websites, sales teams and campaigns long after delivery.
Video ProjectNovember 20, 2024
Megasleepers Website Project
Case study outlining the redesign and development of the Megasleepers website by NPK Media
videowebsitedesign
Video ProjectAugust 2, 2024
Spitroast Marketing Campaign
We provided seasonal campaigns that capitalise on the culture and food Spitroast provides to their chain in multiple locations in the North West.
videomarketing
Animated Explainer FAQs
What types of explainer videos do you create?
We produce product video explainers, service explainers, software walkthroughs, onboarding videos, process animations, internal corporate training videos and investor-ready story content. If your message needs clarity, we can animate it.
We also specialise in corporate video production for onboarding, training and internal communication.
Can you handle technically complex subjects?
Yes. We specialise in breaking down technical, multi-step or highly detailed products into simple, engaging stories that anyone can understand.
Do you offer 2D, 3D and motion graphics animation?
We do. Whether you need character-led storytelling, polished motion graphics or full product visualisation in 3D, we select the style that best supports your message and audience.
How long does the animation process take?
Most projects are completed within four to eight weeks, depending on style, length and feedback cycles.
If you need something fast for a launch or campaign, we can discuss priority timelines, similar to how we manage projects across our animated explainer video production work.
Can you include voiceovers and sound design?
Absolutely. We source professional voice talent and craft sound design that enhances clarity and elevates the final animation.
Can you create social-ready versions?
Yes. Shortcuts, vertical edits and platform-specific versions are included when needed, ensuring your explainer performs across every channel.
How involved do we need to be in the process?
You stay in control without being weighed down. We guide the strategy, script, storyboard and production, while keeping you involved at the key points that shape direction and accuracy.
Let’s Bring Your Message Into Focus
Tell us about the product, service or idea you want to simplify and contact our helpful team today,