Video Production in Liverpool
At NPK Media, we are changing the view of businesses, through high quality video productions to tell the viewer a story.
What our video production provides
Videos that tell stories
Anyone can hold a camera and edit footage. Some can get good shots and use fancy editing software. We specialise in telling stories, changing perceptions and capturing the imagination of our audiences.
Building client relationships
Our team members are chosen to be part of NPK Media, not only because of the quality of their work, or their high professional standards, but for their empathy and willingness to want to help. Our job is to make content you love.
Your business is our business
Nobody cares about your business as much as you do, but we do care a lot! It’s not just about producing an ‘asset’ that gets used a few times and forgotten about. It’s about how we make your audience feel when they watch your video, because people don’t remember what you said, they remember how you made them feel.
Why is video production so important?
At NPK Media Liverpool, we understand the importance of video production, however we won't attempt to convince you ourselves, here's what the stats experts are saying:
- Mobile video consumption rises by 100% every year (source: Insivia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than it was in 2017 (source: Cisco)
- 59% of executives say they would rather watch a video than read text (source: Wordstream)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it as text (source: Insivia)
- 72% of customers would rather learn about a product or service by way of video (source: HubSpot)
- 92% of users watching video on mobile will share it with others (source: Wordstream)
Video is the growth medium to get your business, brand and products seen in the latest digital age. It's not a matter of if you should be creating videos, it's when!
How to stand out with video production
How do you stand out in a loud and busy market where there's already large amounts of video footage being produced each day?
To stand out with video production, you tell a different story, create eye-catching visuals and as we like to say at NPK Media, "You should zig when they zag to grab attention".
Our approach to videography
All great ideas start with a simple conversation.
When you first get in touch with us, you'll speak to Stephen, our managing Director. Stephen runs NPK Media and has operated many businesses. He understands the unique stresses and strains you are under to perform and grow your business year on year.
A conversation with Stephen will provide us with valuable information about your business, enabling us to get the creative juices flowing and begin brainstorming and evaluating various concepts.
From here, after you've portrayed your vision for the project, Stephen will organise a second meeting with the relevant team members involved in your project.
Our eight phases of video production
Our Liverpool video production team will bring your ideas to life and guide you through the rest of the process, of which there are eight phases:
1. The creative
We site and we think. How do we approach this differently? How do we 'change the view' for this business? How do we produce our best piece of work to date?
2. The idea
We gather our thoughts and put them to paper to create an idea of what the story will say and how it will say it.
3. The concept
We produce several rough ideas to show you how we would like to tell your story. Always sticking to the adage 'Show don't tell'.
4. The meeting
We present our idea to you for feedback and collaboration. This will either progress to the next phase, or we refine the concept before moving forward.
If needed, we book rooms, voice-over artists, actors/actresses and props and schedule the team for the production dates.
This is shoot day, all the planning and preparation ensures it goes as smoothly as possible, as we set up for the shots and get the footage required for post-production.
Back up the footage, do another backup and then one more backup for best luck. Footage is sorted and arranged into A, B and C shots.
If voiceovers are required, they are recorded at this point and put into the shot list. Animated graphics and special effects are then finessed, original music is added and colour grades are created to make the video really pop.
Once the video has been rendered out into the appropriate format, it is sent to you for reviews and changes if needed.
8. Final Reviews
First reviews and changes are made and then final reviews and edits are sent to you for finalisation of the project. That’s where things normally end.
We follow up with a final meeting after you have published the content to see how you felt about the whole project, what we could do to make it better for you next time and make sure you are completely happy with the end-product.
The success of your business is our business and we truly want all our clients to succeed. Not just while they work with us, but into the future as well.
Other services we offer
Web Design & Development
Web design and development
Social Media Management
Social media management