NPK Media Logo

Navigating Google's Core Updates

Hello Liverpool business leaders! Confused by Google's core updates? Join us at NPK Media for an SEO deep-dive to boost your strategy.

Navigating Google's Core Updates: The NPK Media Guide to Fortifying Your SEO in Liverpool

Hey Liverpool-based business owners and marketing managers! Are you confused by Google's core updates? You’re not alone. With another core update having rolled out in August, it's time for a deep-dive into what this means for your SEO strategy, especially if you're into website design and development like we are here at NPK Media.

Understanding Google's Core Updates

First off, let's get one thing straight: Google’s core updates are not out to get you. These updates aim to improve the search algorithm, making sure users find the most relevant, high-quality content. Your website won't be slapped with penalties just for the hell of it, but your SERP (Search Engine Ranking Page) rankings could change. Some websites will see a decline, while others may experience a surge.

Don’t Panic, Strategise!

So, what to do? For starters, keep an eye on your analytics and SERP rankings. If you’re seeing drop-offs or spikes, it’s probably due to the update. Take note of the changes and prepare to adapt your strategy. You could be among the lucky few whose rankings improve, but even if that happens, never stop optimising.

Quality Over Quantity

Gone are the days when keyword stuffing would do the trick. Google's algorithms are smarter and focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. The added ‘E’ for experience means your content should reflect first-hand knowledge and expertise.

Tips for E-E-A-T-ing Your Way Up the SERPs:

  • Original Research: If you’re a website design agency like NPK Media, showcase your React and next.js projects, and present original insights on why these frameworks are the bee’s knees.
  • Expertise: Flaunt your credentials. In our case, we could talk about our extensive experience using Sony FX3's for videography—Netflix approved, by the way.
  • Authoritativeness: Get other authoritative sites to link back to your high-quality content.
  • Trustworthiness: Reviews, testimonials, and SSL certificates. Make sure your audience knows they can trust you.

Review and Revise Content

Google suggests asking a series of questions to evaluate your content. These range from its originality to the quality of the sources you’ve cited. Make sure your content ticks these boxes to improve its ranking.

Don’t Neglect Technical SEO

While this update focuses more on content quality, this is not a hall-pass to ignore your website’s technical aspects. Page speed, mobile-friendliness, and structured data should all be part of your strategy. If you want to know more about these type you website URL into these two sites ( for speed and ( for performance and SEO insights.

Final Thoughts

In the SEO world, the only constant is change. Google’s latest core update, like the ones before, aims to enhance user experience. So it’s not all gloom and doom; in fact, this could be a golden opportunity for your website to shine. Ensure your SEO strategy aligns with these changes to stay ahead of the curve.

Need more help with your SEO? Message NPK Media in Liverpool. We specialise in creative solutions to make your business stand out.

So, there you have it! We Hope this guide puts you on the path to becoming SEO masters. If you have any questions or need specialised advice? We’re all ears and waiting for you.


This blog is based on our observations and opinions about Google’s core update and should not be taken as definitive advice. But hey, we've been around the SEO block a few times, so we know a thing or two.

Cheers, The NPK Media Team

Alternatively, you can call us directly on 0151 440 2241