How TikTok made your regular takeaway a viral sensation overnight.

We all have 🎶Binley Mega Chippy 🎶 stuck in our heads. (After we have only just gotten over ‘My money don’t jiggle jiggle’)Surprisingly this is a very real takeaway situated in Coventry; which often serves their local regulars battered cod and mushy peas. But how did your average chippy become a viral celebrity overnight?

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How did Binley become the next trend?

Unsuspectedly, a video from April this year caused mass hysteria when @craigs.kebab.house uploaded a video with different takeaway establishments including Binley Mega Chippy.

Why going viral isn’t always something that easy.

It can be hard to force something to go viral if you are a brand looking to become the next big thing. Take it from us when we say, the next big thing is sometimes more unpredictable than you think. The managers of the famous chippy, couldn’t believe this craze has caused people to queue for hours just to eat at their takeaway all because of an unsuspected fan. But what’s the takeaway from this (we love a copyrighting pun😏). If you happen to find yourself in a spin of newfound fame, it’s best to sometimes just ride the wave and not take social media so seriously.

Listen to the song on Spotify ⬇️